Commercial portraits and head shots are as simple as coming to your location and setting up a background, or as complex as including your working background with professional lighting and lighting techniques to put your best look forward. You know what they say? You never get a second chance to make a first impression.
Commercial portraits take into account the needs of the person being photographed. It may be for a simple head shot, or it may need more drama or personality. Those are brought into the light with my consideration for the location, their occupation and the overall message being brought through the photographic image.