Looking For Love In All The Right Places

Targeting Dallas Marketing Agencies

Get ready, because I may be knocking on your door, cubicle wall, or other human container very soon.

The search for viable targets in the Dallas marketing agencies category certainly leads to … some exceptional marketing of the marketing agencies. I may be a bit slow on the uptake, but I am certainly impressed to the point of reading further – articles like “The End of Link Building as We’ve Known and Loved It” brings to light changes I observed in my website creation last year. The Google formula has changed for the better – incredibly better. That article is published by SQ1, an agency that, while it doesn’t appear to employ photographers, is an important read for those of us in the website design and marketing of those sites on a micro scale.

I would have to be living under a rock to not know the size, scope and power of The Richards Group in Dallas, Texas. Although I have been in to talk to art buyers there, it was during the dark times of 2008-2009, when new dynamics were sweeping through the entire US ad media landscape. Frightening was the general vibe. What a great place with a site that opens with my mantra, “Let’s Go Have Fun.”

Digging into the search further, and the focus is definitely on marketing via web > social networking > blogging and e mail marketing. Whether or not an agency like Agency Entourage is interested in integrating photography / video into their overall plans, it would seem like a logical step in adding value and services. So many people don’t have the first clue about how to feed their beast of a site for the benefit of themselves and others.

It certainly is creatively refreshing to peruse sites like Duncan Day and the sidebar in their blog contains plenty of great retweets related to the business of media.

Somewhere else along the spectrum is ACC Agency, which definitely has a more modest look, but certainly delivers on the creative side. Anyone who takes the time to consider the ramifications of the Weinermobile has to be good.

So many agencies seem to be short-changing their clients, with the generic stock images these days. It’s not like the clients can’t afford quality photography, if they can afford quality agencies! I have plenty of stock images that sell, but they have always been in pretty innocuous categories. Live by the sword. Die by the sword.

I do like the diversity and realism of the imaged Triad Business Marketing uses for their clients like Alcoa, Huck and LeTourneau.

These agencies talk a lot about targeting, and it makes me wonder just how often they are targeted – by photographers. It certainly is a worthwhile exercise in search and targeting for the new year. I will be taking a look at the smaller markets, and drilling down to the smallest market right here in the home town. Dallas is certainly next door, but I wonder what Houston has to offer?

All I know for sure is, every day is a winding road.

<a href=”https://plus.google.com/u/0/100255665006284789771/?rel=author”>+Shannon Drawe</a>

A Good Day

Photo - Courtesy Jerry Goodale Dark Horse Productions
Sight casting for Louisiana redfish. Photo Courtesy Jerry Goodale / Dark Horse Productions

Every day working is a good day, but when one of your clients treats you to a full day fly fishing in the New Orleans marshes, for giant redfish, I just have to give a shout out – WHAT A GREAT DAY! Thanks to Jerry Goodale, owner Dark Horse Productions, for the great trip and camaraderie.

Redfish Courtesy Jerry Goodale / Dark Horse Productions

 

+Shannon Drawe

On Location – Interphase, Plano, Texas

Interphase photographyShooting on Location in Plano Texas

 

It was a good day of shooting yesterday at Interphase, and the creative team from Rednok Marketing made everything go smoothly – as usual. The folks at Interphase certainly were cooperative as we virtually took over the place.

Today it was to the American Airlines Center to scout a potential shoot of the luxury suites, and other locales in the AAC. It was pretty impressive, even in the dark. I took along my new Nikon1 V1, and it performed like a champ. That camera is my new permanent jewelry. Love it. Nothing beats working for Bloomfield Knoble and Redonk Marketing – business friends.

#bloomfieldknoble #redonkmarketing #advertisingphotographer +Shannon Drawe

New Year’s Resolution – Carry A Camera At All Times

Photographers should always carry a camera no matter what!

It has always been a double edged sword to be a photographer. If I see something, and don’t have a camera, jeesh. Carrying a camera can be like having your entire office around your neck – all the time.

Now there’s the huge onslaught of phone cameras that are not only wiping out an entire section of the “cheap” camera market, they are popping up everywhere. Just look at the next campaign announcements – winners, losers, whatever – at the next stop for the Republican party in whatever state you choose to watch. Typically, people are stuffed in a hotel ballroom in Podunk, USA, waiting for the candidate to walk up to the lectern and give their spin on the primary outcome.

At the back of the room are the video guys, these days pretty “casually” dressed, and on the same level as the hundreds of people in front of them. The candidate walks in. Up pops a forest of arms holding phones shooting stills and video.

So, my prayers are finally answered. I just procured the new Nikon1 V1 camera, and it is nothing short of revolutionary. Small, sharp, a whole new set of lenses, accessories and just a plain sexy camera. Don’t be surprised if you see it around my neck the next time you see me – and it shoots dazzling video as well! Never a dull moment.

#photography

Texas CEO Magazine Photography

Texas CEO Photography

The latest cover of Texas CEO came my way when I was doing their next cover in Houston, Texas, a couple of weeks ago. Time sure does fly when it’s this busy. Their next cover should be a bit more indicative of having time to spend lighting and honing the look – in camera.

I’m still in the process of shooting a campaign for Redonk Marketing out of Plano, Texas, and will be on location with them tomorrow. Then, one of the local Classic auto dealerships is throwing a party Saturday – so it’s party pic time of year again!

#ceophotographer #magazinephotographer +Shannon Drawe

Veteran’s Day Photograph – 5

Veteran’s Day Photography 11/11/11

Last image from Veteran’s Day 2011, on the Square in Downtown Denton, Texas.

#photojournalism #photojournalist +Shannon Drawe

Veteran’s Day Photograph – 4

Photojournalism Veteran’s Day 11/11/11

Soon enough, the young strong eyed hard bodied troops will age gracefully, and be part of their own band of brothers, with stories to tell and left untold.

#photojournalism #photojournalist +Shannon Drawe

Veteran’s Day Photographs – 3

Veteran’s Day in Denton Texas

A tough image to make with the flags constantly blowing, but I just admire their dedication, and the diversity of people serving our country in the twenty-first century. Plenty of young people could learn something about leadership from these folks – and they will some day.

It’s only a matter of time before these become the early images of congressmen, senators, presidents and corporate executives. And when I say, “matter of time,” I mean a short time. Obviously universities like Texas Woman’s University, and the University of North Texas recognize that their best and brightest come from these ranks, and are actively pursuing veterans for their student body.

#photojournalism #photojournalist +Shannon Drawe

Veteran’s Day Photographs – 2

Principles of photojournalism covering Veteran’s Day in Denton

Photographing someone from behind has to have a reason in photojournalism. So many times, new students in photography are simply afraid to be seen, in front, showing faces and getting that image. I always tell them, once you have that, go for the unusual – something like this image from Veteran’s Day 2011 – 11-11-11.

#photojournalism #journalism +Shannon Drawe

Veteran’s Day Photographs

Veteran’s Day on the Square in Denton Texas

There’s not a lot of good old school photojournalism left in journalism anymore. Out of fashion I guess, as newspapers and news outlets become focused on Dancing With The Stars and the latest weight loss trend.